This campaign is about people helping people — from the root upward.

Normalize being yourself.

Preorder Now →

The First Preorder Collection — Mission 200

Be yourself.

$5 from every hoodie sold will be donated to women-led organizations working to empower women, strengthen communities, and support food sustainability.

Your purchase is more than what you wear — it helps create meaningful change.

Wear your truth. Support a purpose. Be Yourself.

Configure Your Set →

NORMALIZE BEING YOURSELF·EVERYTHING STARTS AT THE ROOT·MISSION NORMALIZE BE YOURSELF· NORMALIZE BEING YOURSELF·EVERYTHING STARTS AT THE ROOT·MISSION NORMALIZE BE YOURSELF·

Fabric Selection

Choose your energy.

No.01

Pure White

#F6F1E7

No.02

Essential Black

#1A1A1A

No.03

Earth Brown

#6B4630

Select Size

Find your fit.

Oversized Unisex Fit

Choose your normal size for the intended oversized look. Size down for a closer fit.

2XL

3XL

Size	Chest (in)	Length (in)	Sleeve (in)
XS	36–38	26	24
S	38–40	27	25
M	40–42	28	26
L	42–44	29	27
XL	44–46	30	28
2XL	46–48	31	29
3XL	48–50	32	30

Reserve Yours

Preorder pricing.

✓

Hoodie Only

$75

✓

Complete Set

$120

SAVE $20

✓

Pants Only

$65

Pure White · Complete Set · S — $120

Mission Normalize Be Yourself

Everything starts at the root.

A portion of every preorder supports organizations empowering women, strengthening communities, and building sustainable paths out of hunger.

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Rootwork Commons

Community connection, land stewardship, healing, and food sustainability.

Visit site →

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BRAC

Helping women build pathways out of poverty through education, opportunity, and healthcare.

Visit site →

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Brahma Kumaris

A women-led organization promoting meditation, self-awareness, and personal transformation.

Visit site →