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Resulting in a collection of relaxed silhouettes and a calm, soothing color palette.
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Be Yourself
Be Courageous
Be Yourself, Unapologetically. Boldly. Fully. In a world that pushes conformity, the bravest thing you can do is be real. Your voice, your vibe, your vision — they’re not mistakes to correct, they’re your magic. You weren’t born to blend in; you were born to break the mold. Own your story. Trust your path. Speak your truth — loud and clear. Because when you show up as your authentic self, the right people don’t just accept you — they’re drawn to you. Not for your perfection. But for your powerful, fearless, one-of-a-kind self.
BE COURAGEOUS SHOP SETSProfessional Athlete Danae Morgan
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Be Yourself
Wear your purpose
Premium essentials made for authentic self-expression.
This campaign is about people helping people — from the root upward.
Normalize being yourself.
Preorder Now →
PURCHASE WITH A PURPOSE
Be yourself
$5 from every unit sold will be donated to women-led organizations working to empower women, strengthen communities, and support food sustainability.
Your purchase is more than what you wear — it helps create meaningful change. Change yourself Change The World
NORMALIZE BEING YOURSELF·EVERYTHING STARTS AT THE ROOT·MISSION NORMALIZE BE YOURSELF·
NORMALIZE BEING YOURSELF·EVERYTHING STARTS AT THE ROOT·MISSION NORMALIZE BE YOURSELF·
Fabric Selection
Choose your energy.
No.01
Pure White
#F6F1E7
No.02
Essential Black
#1A1A1A
No.03
Earth Brown
#6B4630
Select Size
Find your fit.
Oversized Unisex Fit
Choose your normal size for the intended oversized look. Size down for a closer fit.
XS
S
M
L
XL
2XL
3XL
Size Chart
This hoodie is intentionally oversized with a roomy, relaxed silhouette. The chart below shows recommended body measurements—not the garment's factory measurements.
Reserve Yours
Preorder pricing.
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Hoodie Only
$75
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Complete Set
$120
SAVE $20✓
Pants Only
$65
Pure White · Complete Set · S — $120
Mission Normalize Be Yourself
Everything starts at the root.
A portion of every preorder supports organizations empowering women, strengthening communities, and building sustainable paths out of hunger.
01
Rootwork Commons
Community connection, land stewardship, healing, and food sustainability.
Visit site →
02
BRAC
Helping women build pathways out of poverty through education, opportunity, and healthcare.
Visit site →
03
Brahma Kumaris
A women-led organization promoting meditation, self-awareness, and personal transformation.
Visit site →
Be Yourself
Wear your purpose
